We at Devomech Solutions are seeking a Digital Marketing Consultant (Part time)experienced in Google Ads & PPC Specialist to plan, execute and optimize paid campaigns across the Google ecosystem. The role focuses on driving qualified leads, reducing CPL/CPA and maximizing ROI through data-driven campaign management.
Responsibilities:
- Create, manage and scale campaigns across Google Search, YouTube, Performance Max and Demand Gen.
- Set up and manage Google eCommerce campaigns, including Google Merchant Center synchronization.
- Manage and complete the full Google Local Services Ads (LSA) onboarding and Google Guarantee process.
- Optimize bidding strategies, audience targeting, and ad creatives to improve CTR, CPL, CPA, and ROAS.
- Implement and maintain accurate conversion tracking using GTM, GA4, and Enhanced Conversions.
- Conduct continuous A/B testing and performance optimization.
- Monitor campaign performance and provide clear, actionable insights.
Requirements:
- BS degree in Marketing, Business, or IT.
- 3+ years of hands-on experience managing Google Ads and PPC campaigns.
- Proven track record of scaling campaigns while reducing CPL/CPA.
- Experience with Google LSA and Google Guarantee verification process.
- Strong understanding of GA4, GTM and conversion tracking setup.
- Strong analytical and reporting skills.