We are seeking a dynamic and creative Social Media Manager to lead the Company’s digital presence, develop high-quality technical content and implement SEO strategies that enhance brand visibility and generate business opportunities. The ideal candidate will combine expertise in social media management, technical writing, content marketing, and search engine optimization to effectively communicate the Company’s engineering and technology solutions.
Key Responsibilities:
- Develop and implement comprehensive social media strategies aligned with the Company’s marketing objectives.
- Manage and grow the Company’s presence across LinkedIn, Facebook, Instagram, YouTube and other relevant digital platforms.
- Create, schedule, publish and manage engaging social media content using a structured content calendar.
- Write high-quality technical content, including blogs, case studies, website content, product descriptions, brochures, newsletters and marketing materials.
- Translate complex engineering and technology concepts into clear, engaging and audience-focused content.
- Conduct keyword research and implement on-page and off-page SEO strategies to improve search engine rankings and website traffic.
- Optimize website pages, blogs and technical content for SEO best practices.
- Monitor website performance using Google Analytics, Google Search Console and other SEO tools and recommend improvements.
- Plan and execute digital marketing campaigns to increase brand awareness, engagement and lead generation.
- Collaborate with engineering, product, sales and design teams to ensure technical accuracy and consistent brand messaging.
- Coordinate the development of graphics, videos, animations and other multimedia content for digital platforms.
- Monitor industry trends, competitor activities and emerging technologies to identify new marketing opportunities.
- Prepare monthly reports on social media performance, SEO metrics, website analytics and campaign effectiveness.
- Ensure all content complies with the Company’s branding guidelines and quality standards.
Qualifications:
- Bachelor’s degree in Marketing, Mass Communication, English, Computer Science, Engineering or a related field.
- 3 years of experience in social media management, technical content writing, SEO, and digital marketing.
- Excellent written and verbal communication skills.
- Strong research and analytical abilities.
- Ability to understand technical concepts and present them effectively to both technical and non-technical audiences.